Demand & Fulfilment

Manufacturers looking for growth are increasingly faced with the challenge of getting accurate demand visibility. Compounded by an explosion of new products introduced in the markets (own as well as competitor’s), companies are struggling to transform demand signals into accurate shipment decisions. Increased competition has ensured higher promotional spend resulting in critical business need to analyze market data with precision. With the margin for error ever narrowing, timely assessment of execution effectiveness becomes a key determinant of shifts in market share.

Our solutions in this space enable a broad spectrum of capabilities – from raw data acquisition to cleansing, transforming and enriching it to leveraging such data via artificial intelligence and machine learning applications to deliver insights with speed – hitherto unavailable to business across both developed and developing markets.

Business Applications



One of the primary institutional voids in the emerging markets is the low penetration of organized retail – a key channel for product distribution in the developed markets. However, nearly 90% of sa...

Nia Data Harmonization_

Nia Data Harmonization

Despite wide availability of data across multiple sources, enterprises struggle to leverage it as it is not readily usable. Nia Data Harmonization addresses this challenge by contextualizing external...

Nia Promotion Effectiveness

Nia Promotion Effectiveness

Nia Promotion Effectiveness enables enterprises to measure and fully understand the effectiveness of trade promotions. It makes sense of complex and disparate point-of-sale data, to deliver a more acc...

Nia Perfect Order Measurement_

Nia Perfect Order Measurement

Nia Perfect Order Measurement equips the enterprises and their partners with advanced analytical tools to get insights into the order fulfilment processes with a view of perfect order indices and its ...