TradeEdge provides insights from distributors and retailers across the demand value chain to accelerate growth in emerging as well as developed markets. TradeEdge is a cloud based solution that enable
Manufacturers looking for growth are increasingly faced with the challenge of getting accurate demand visibility. Compounded by an explosion of new products introduced in the markets (own as well as competitor’s), companies are struggling to transform demand signals into accurate shipment decisions. Increased competition has ensured higher promotional spend resulting in critical business need to analyze market data with precision. With the margin for error ever narrowing, timely assessment of execution effectiveness becomes a key determinant of shifts in market share.
Our solutions in this space enable a broad spectrum of capabilities – from raw data acquisition to cleansing, transforming and enriching it to leveraging such data via artificial intelligence and machine learning applications to deliver insights with speed – hitherto unavailable to business across both developed and developing markets.