TradeEdge provides insights from distributors and retailers across the demand value chain to accelerate growth in emerging as well as developed markets. TradeEdge is a cloud based solution that enables brands gain maximum channel visibility, new distributors, improve retail execution and reach new markets faster.
Our strong capability in data management, harmonization, rapid distributor onboarding and exceptional support across the traditional and modern trade channels sets us apart from the competition.
TradeEdge also helps bridging the institutional voids in the emerging markets where brands have low penetration of organized retail. Nearly 90% of sales in the emerging markets is driven by complex distribution networks comprising thousands of distributors and millions of small retailers.
TradeEdge helps gain market visibility, get high trust data and take strategic decisions real-time
Enabling timely, accurate insights and visibility into sales, order, and inventory data through a robust data pipe.
Contextualize external business data and make it insight-ready by leveraging AI/ML.
Deliver accurate analysis across multiple metrics by measuring and fully understanding the effectiveness of trade promotions. Drive insights out of complex and disparate point-of-sale data.
Enables order fulfilment teams and sales teams to derive insights into the order fulfilment operations and achieve a higher degree of perfect orders across different channels.
Bridge the sales visibility gaps in the manufacturers’ value chain through an intuitive and highly configurable ERP solution.
Expand market coverage without adding to the distributor sales force. Ensure more retail outlets carry your brands.
Get on-time, actionable insights that enables data driven business decisions to accelerate customer and market reach.
Consumer-driven companies eyeing the pot of gold at the end of the emerging market rainbow face a wide spectrum of challenges in reaching it.
In this globalized economy, high-tech enterprises have a larger, expanding base of increasingly demanding customers to serve.
The global automotive industry’s footprint is changing as countries experience flat sales and emerging markets show relatively higher growth rates.