TradeEdge provides insights from distributors and retailers across the demand value chain to accelerate growth in emerging as well as developed markets. TradeEdge is a cloud based solution that enables brands gain maximum channel visibility, new distributors, improve retail execution and reach new markets faster.
Our strong capability in data management, harmonization, rapid distributor onboarding and exceptional support across the traditional and modern trade channels sets us apart from the competition.
TradeEdge also helps bridging the institutional voids in the emerging markets where brands have low penetration of organized retail. Nearly 90% of sales in the emerging markets is driven by complex distribution networks comprising thousands of distributors and millions of small retailers.
Enabling timely, accurate insights and visibility into sales, order, and inventory data through a robust data pipe.
Expand market coverage without adding to the distributor sales force. Ensure more retail outlets carry your brands.
Contextualize external business data and make it insight-ready by leveraging AI/ML.
Bridge the sales visibility gaps in the manufacturers’ value chain through an intuitive and highly configurable ERP solution.
Get on-time, actionable insights that enables data driven business decisions to accelerate customer and market reach.
Deliver accurate analysis across multiple metrics by measuring and fully understanding the effectiveness of trade promotions. Drive insights out of complex and disparate point-of-sale data.
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