TradeEdge

One of the primary institutional voids in the emerging markets is the low penetration of organized retail – a key channel for product distribution in the developed markets. However, nearly 90% of sales in the emerging markets is driven by complex distribution networks comprising thousands of distributors and millions of small retailers

To win in the emerging markets, global executives need a solution that provides insights – from distributors to consumers – across the distribution chain, and accelerate growth. TradeEdge is the best insights-driven sales platform for global brands to accelerate profitable growth in the emerging markets

TradeEdge

TradeEdge Overview Video

TradeEdge is the best insights-driven sales platform to accelerate growth in emerging markets. Delivered in the Cloud with mobile device integration, brands can add new distributors, improve retail execution and reach new markets

Maximize Visibility. Amplify Reach. Minimize Cost.

Winning in the emerging markets

TradeEdge has four key modules that can be deployed independently and as a suite

Market Connect

Addresses the primary challenge of traditional retail businesses - lack of timely and accurate visibility into sales, order and inventory data

Market Pulse

Enables brands in the emerging markets with better visibility into secondary sales and distributor performance

Self-service Ordering

Expands market coverage without adding to the distributor sales force. Ensure more retail outlets carry your brands

Distributor Management System

TradeEdge ‘Distributor Management System’ is a simple, easy-to-use and configurable ERP capability for distributors that runs on low-cost cloud infrastructure