Enabling brands gain maximum channel visibility

TradeEdge provides insights from distributors and retailers across the demand value chain to accelerate growth in emerging as well as developed markets. TradeEdge is a cloud based solution that enables brands gain maximum channel visibility, new distributors, improve retail execution and reach new markets faster.

Our strong capability in data management, harmonization, rapid distributor onboarding and exceptional support across the traditional and modern trade channels sets us apart from the competition.

TradeEdge also helps bridging the institutional voids in the emerging markets where brands have low penetration of organized retail. Nearly 90% of sales in the emerging markets is driven by complex distribution networks comprising thousands of distributors and millions of small retailers.

Timely Visibility

Trustworthy Data

Harmonized Metrics

Why TradeEdge?

Learn why organizations across the globe trust TradeEdge to gain insights across the demand value chain, add new distributors, improve retail execution and reach new markets faster.

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Maximize Visibility. Amplify Reach. Minimize Cost.

TradeEdge awarded by Promotion Optimization Institute as ‘Best-in-Class for Distributor Management’.    Access the report now

TradeEdge Offerings

TradeEdge helps gain market visibility, get high trust data and take strategic decisions real-time

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TradeEdge Market Connect

Enabling timely, accurate insights and visibility into sales, order, and inventory data through a robust data pipe.

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TradeEdge Distributor Management System

Bridge the sales visibility gaps in the manufacturers’ value chain through an intuitive and highly configurable ERP solution.

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TradeEdge Data Harmonization

Contextualize external business data and make it insight-ready by leveraging AI/ML.

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TradeEdge Promotion Effectiveness

Deliver accurate analysis across multiple metrics by measuring and fully understanding the effectiveness of trade promotions. Drive insights out of complex and disparate point-of-sale data.

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TradeEdge Perfect Order Measurement

Enables order fulfilment teams and sales teams to derive insights into the order fulfilment operations and achieve a higher degree of perfect orders across different channels.

Key Benefits

50%+

Emerging Market Revenue Influenced in 90+ Countries

8%+

Improvements in Case-fill rates

75%+

Reduction in Manual Order touches

5%+

Reduction in Non-Productive Inventory

5K+

Channel Partners

50M+

Retail Outlets

500K+

Items across product lines

20+

Fortune 500 Global Enterprise Clients

IDC

Mondelez improves its
employee productivity by 70%.

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