Strengthening demand planning for a global consumer goods conglomerate
The consumer goods industry is defined by hyper-competitive markets, high customer expectations, and a wide range of products which increase the complexity of supply chains. To overcome the hurdles, CPG companies rely on demand planning to ensure the product is available at the right place and at the right time. How can CPG companies successfully implement demand planning?
The key is data — seamless acquisition and harmonization of near real-time data.
Data acquisition was challenging for our client, a multi-billion-dollar global consumer goods company operating in over 60+ countries, with 20 million products sold daily in over 200 countries. Hence timely sales data was critical for planning according to demand. Moreover, the client was faced with data challenges — multiple, unorganized sources of data, varying data formats, inconsistency, and questionable data quality. This had a direct impact on:
- Sales efficiency
- Partner relationships
- Partner productivity
EdgeVerve’s TradeEdge Demand Sensing helped the client overcome data challenges by streamlining their data acquisition, improving data quality and time to insights, thus achieving 5X growth in 5 years. Download the Case Study to learn more.
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