Reimagine Growth With A Platform-Centric Digital Strategy: A Spotlight On CPG, Retail, And Logistics Industry
A Forrester Consulting Thought Leadership Paper Commissioned By EdgeVerve, February 2024
Regardless of significant endeavors, CPG, retail, and logistics enterprises grapple with unsuccessful digital transformation outcomes. Lingering in the nascent phases of digital maturity and connectivity. To address these challenges, EdgeVerve commissioned Forrester Consulting in August 2023 to investigate the effectiveness of ongoing digital initiatives and the adoption of platform-based strategies.
Change management is often overlooked. There is a lot of passive resistance to the digital wave and people are scared of raising their hand to understand the why. Passive resistance comes in later because they don’t get what’s happening while the accountability of delivering the targets is still on them.
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The study highlights:
The importance of digital acuity for organizations to navigate evolving consumer landscape
Challenges faced by CPG, retail, and logistics industries in achieving successful digital transformation outcomes
The need for improved digital maturity and enterprise connectivity in these sectors
The potential benefits of adopting an AI-driven platform-first mindset
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