Powering a global sports merchandiser’s growth strategy by enabling visibility of ‘sell through’ data
The sports merchandise market comprises a network of multiple intermediaries such as wholesalers, distributors, and retailers. The challenge — each follow their own point-of-sale (POS) system, which affects real-time visibility into sales performance across regions and products. This is just the tip of the iceberg.
In order to succeed in today’s hyper-competitive market, companies need access to real-time harmonized data that can enable end-to-end supply chain visibility across the ecosystem.
For instance, our client, a leading multinational corporation with a global footprint in sports merchandising and apparel business, wanted to redesign their Point of Sale (POS) Business Intelligence system to gain insights into their retailers’ POS and inventory position. Through better demand visibility, they also wanted to increase market share, collaboration, and effectiveness. This would help them create market-specific strategies to gain market share, get near real-time, high trust data and take strategic decisions that were predictive rather than reactive.
EdgeVerve’s TradeEdge Market Connect enabled our client to connect all the key partners across the globe, accept data in different formats and complexities and harmonize the data. Download the Case Study to know how the client increased their demand visibility by 60% with near real-time harmonized data.
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