2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods

In the retail landscape, the fight to stay ahead of the competition is ever present. Major eCommerce players are vying for market share with aggressive market penetration strategies. It has opened up different routes to approach the market, with increasing complexity. The need for specialized solutions that enables retailers to streamline and connect across multiple touchpoints – from demand management and distribution to business intelligence and automation – has become ever more critical.

Promotion Optimization Insight’s 2019 Vendor Panorama Report features TradeEdge among 23 solutions covered in the report. The report impresses on the following trends related to the solutions marketplace

Orginal Trophy

TradeEdge has been awarded the ‘POI Best-in-Class Award for Distributor Management’ by Promotion Optimization Institute – for its ability to execute with channel partners – particularly critical in the emerging markets.

TradeEdge has been covered with high ratings for

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TradeEdge helps you achieve


Emerging Market Revenue Influenced in 90+ Countries


Improvements in Case-fill rates


Reduction in Manual Order touches


Reduction in Non-Productive Inventory


Mondelez improves its
employee productivity by 70%.

About POI: POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.

About TradeEdge: TradeEdge provides insights from distributors and retailers across the demand value chain to accelerate growth in emerging as well as developed markets. TradeEdge is a cloud based solution that enables brands gain maximum channel visibility, new distributors, improve retail execution and reach new markets faster.

Our strong capability in data management, harmonization, rapid distributor onboarding and exceptional support across the traditional and modern trade channels sets us apart from the competition. TradeEdge provides visibility to over $65 billion in revenues to top 25 CPG companies from across 5000+ channel partners globally.