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As a global organization, Mondelez had historically dealt with disparities in the way in which it worked with distributors across established and emerging markets.
Mondelez wanted to establish verifiable data on what it paid distributors internally and for clearer visibility across the enterprise. Mondelez not only wanted to invest in technology and tools for its distributors in emerging markets but also needed something scalable that could move from market to market as well as adapt to the many varying go-to-market scenarios and formats Mondelez participates in around the world.
To solve the problems of visibility, consistency, and scalability, Mondelez chose to work with EdgeVerve, using EdgeVerve’s TradeEdge application.