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RAKBANK DELIVERS A CONTEXTUAL AND PERSONALIZED EXPERIENCE TO CUSTOMERS ACROSS DIGITAL TOUCHPOINTS
Transforming towards being a digital first bank
“In the UAE, it’s fairly old fashioned, the way customers open bank accounts and interact with banks. So we are starting with digital onboarding as the first initiative to change the way we do our business using our digital first approach.”
Peter England, Chief Executive Officer, RAKBANK.
Delivering a seamless experience across channels
“After we implemented the Finacle Digital Engagement Hub and unified our digital channels, the growth on the mobile channels have shot up by 100%”
Sanjay Khanna, Chief Information Officer, RAKBANK.
Reimagining the international remittance business
“Having built a brilliant proposition to instantly remit funds internationally, the next thing we thought was how one can become a RAKMoneyTransfer customer, without having to come to a branch. We worked with our partners to develop this whole concept of people being able to get onboard by literally using their Emirates ID card, their phone and begin remitting money straight away”
Peter England, Chief Executive Officer, RAKBANK.
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