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Key features

Promotion Effectiveness is designed to leverage advanced ML-based modeling techniques to understand and enhance promotion effectiveness

Enhanced Data Management

Proven data platform for data acquisition, cleansing, enriching and harmonizing data across the supply chain network

Causal Modeling

ML based modeling to understand promotion performance and to identify factors influencing promotion effectiveness

Simulation & Prediction Modeling

What-if scenario modeling to automatically suggest the most optimal promotions to run under user-defined constraints

Key benefits

Promotion Effectiveness visibility into factors influencing promotion effectiveness and recommending optimized promotion parameters.

  • Insights into promotion performance drivers

  • Understanding of promotion ROI

  • Optimized promotion campaigns

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