Promotion Effectiveness enables enterprises to measure and fully understand the effectiveness of trade promotions. It makes sense of complex and disparate point-of-sale data, to deliver a more accurate analysis across multiple metrics (spend ratio, volume uplift, amongst others). Built on a light weight architecture, it ensures computations and analysis can be run across large data sets.
The application adopts a three stage maturity model, starting with establishing how past promotions were run to leveraging AI modeling techniques to deliver predictive capabilities.
Promotion Effectiveness is designed to leverage advanced ML-based modeling techniques to understand and enhance promotion effectiveness
Proven data platform for data acquisition, cleansing, enriching and harmonizing data across the supply chain network
ML based modeling to understand promotion performance and to identify factors influencing promotion effectiveness
What-if scenario modeling to automatically suggest the most optimal promotions to run under user-defined constraints
Promotion Effectiveness visibility into factors influencing promotion effectiveness and recommending optimized promotion parameters.
Trade promotion effectiveness is driven by more sophisticated causal analytics, differentiating it from other solutions that have heavy bias towards forecasting. ...
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