Unlock Data Potential to Drive Omnichannel Growth
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About the Event
Unlock Data Potential to Drive Omnichannel Growth
Omnichannel excellence is essential for CPG companies to meet the ever-evolving expectations and buying habits of today’s digital savvy consumers. Organizations must have real-time, granular visibility of inventory, consumer preferences, and demand across all channels (direct, indirect, and e-commerce) to provide an unrivaled customer experience and drive business growth. And each channel presents its own unique set of challenges. With the rise in e-commerce demand signals have become further fragmented, it is even harder to fulfill demand without accurate, timely consumer off-take data. The result is lost sales, high penalties, low brand reach, suboptimal growth, and profitability.
Overview
During this session, we will discuss how enterprises can gain visibility, unlock supply chain potential and stay on top of the game irrespective of the sales channel
Key Topics:
Agenda
| Time | Session | Speaker/Host |
| 5:00 PM – 5:30 PM | Registration and Drinks | |
| 5:30 PM – 5:35 PM | Opening note and Introduction | |
| 5:35 PM – 5:55 PM | Industry Overview | George Lawrie, Vice President, Principal Analyst, Forrester |
| 5:55 PM – 6:05 PM | Unlock Data Potential to Drive Omnichannel Growth | Rahul Ubgade, AVP Consumer, Retail & Logistics, Infosys Limited |
| 6:05 PM – 6:45 PM | Industry Panel Discussion |
Moderator: Suresh Prahlad Bharadwaj, AVP & Global Platform Head, TradeEdge, EdgeVerve Panelist 1: George Lawrie, Vice President, Principal Analyst, Forrester Panelist 2: David Markusse, Global Product Owner, Distributor Data Exchange, The Heineken Panelist 3: CPG Industry Expert 2 |
| 6:45 PM – 7:00 PM | Open House (Interactive Session) | |
| 7:00 PM – 7:45 PM | Seated three course dinner | |
| 7:45 PM | Program Ends | |
Speakers
George Lawrie
Vice President, Principal Analyst, Forrester Research
George Lawrie
George is a member of Forrester’s advanced manufacturing team. He researches supply chain and product lifecycle management platforms that empower chief operating officers and vice presidents of supply chains to transform their enterprises within the automotive, aerospace and defense, high-tech, and life science industries. Before joining Forrester in 2003, George worked for software vendors and consulting companies in supply chain application development, implementation, and product management roles. George has a bachelor’s degree in economics from Exeter University and a master’s in operations research from Warwick University. He is a CIMA-qualified accountant.
Rahul Ubgade
VP – Consumer, Retail & Logistics, Infosys
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Rahul Ubgade
Rahul is a Digital Leader with over 28 years experience in Consumer Packaged Goods industry. At Infosys currently Rahul leads engagement with key CPG companies supporting their Data/AI driven Digital transformation journeys across Revenue Growth Management, Route to Market, Omni-Channel commerce and Supply Chain. He also leads Data & Analytics portfolio for CPG, Retail and Logistics vertical within Infosys. Prior to joining Infosys, Rahul worked with Unilever for 25 years, where led many business transformation initiatives at across the globe
Suresh Prahlad Bharadwaj
AVP & Global Platform Head, TradeEdge, EdgeVerve
Suresh Prahlad Bharadwaj
Suresh is the Platform Head for TradeEdge. Suresh has vast professional experience in product management, strategy, and business process consulting in the Retail-CPG industry. He has led successive technology startups to significant value by creating globally-recognized products and platforms in the areas of warehouse management, logistics, and sales execution. His emerging markets experience has been a key driver in delivering frugal innovation within the consumer goods value chain. A great motivator and mentor, Suresh is an entrepreneur and a co-founder of Manhattan Associates (NASD:MANH), a global leader in supply chain solutions.
David Markusse
Global Product Owner, Distributor Data Exchange, The Heineken
David Markusse