About the Webinar

Traditionally, consumer goods companies have relied on shipment data for their demand planning, or demand signals based on syndicated data. However, while these tactics have traditionally worked well in the past, the unprecedented COVID-19 pandemic has revealed that having access to near-real-time data from key retail customers is more important than ever when building a more sustainable future.

While the recent current events have caused many CGs and retailers to pivot and shift manufacturing operations and fulfillment strategies, some have already had the tools in place to operate their businesses as usual. This web session will explore some of the benefits realized from these leaders in order to support stronger collaborative efforts moving forward, and leverage this situation as a learning experience for CG companies and retailers to thrive together.