As we move further into 2023, consumer-packaged goods (CPG) companies are challenged to meet growth objectives while concurrently addressing rising input costs. While in developing (emerging) markets, where most consumers buy from local, mom-pop or offline stores; e-commerce continues to be a big growth driver.
Hence, the traditional value chain paradigm is shifting towards interconnected value networks or multi-enterprise collaboration networks which emphasizes on upgrading from individual applications like DMS, SFA, CRM, ERPs etc. & connecting them seamlessly to plug demand-supply gaps in near real-time and maximize fulfillment for achieving increased sales revenue & margins.
Join our discussion to explore current challenges and strategic priorities of leading brands in the SEA region, as we learn how digitally enabled & connected supply chain network helps companies gain real-time visibility into retail execution, multiply your sales efficiency, and be responsive to changing customer buying behaviors.
Key takeaways from the event for attendees: