Supply chains are being disrupted by rapidly evolving consumer and retail demands, forcing consumer goods, logistics, and manufacturing companies to pivot faster than ever. The businesses that thrive are those that can digitally connect, communicate, and collaborate quickly, securely, and reliably with their supply chain partners—such as retailers, manufacturers, and logistics fulfillment providers—using business-to-business (B2B) integration technologies.

However, traditional integration tools, while essential, often face challenges like disparate IT systems, varying data formats, inconsistent naming conventions, high maintenance requirements, and complex pipeline design.

To effectively manage today’s B2B communications, a platform-centric approach is needed—one that is modern, scalable, cost-effective, and goes beyond traditional integration tools.