Consumer-driven companies eyeing the pot of gold at the end of the emerging market rainbow face a wide spectrum of challenges in reaching it. Demand and competitive dynamics, fragmented supply chains and complex logistics are some of these. Visibility is even harder to achieve in diverse emerging markets that are at various technology maturity levels in terms of business processes and execution.
Adopting a demand-driven strategy that gears the entire supply chain to actual consumer demand can help better sense and respond to consumer purchases and behavior. In light of the considerable opportunities these markets offer, companies that put in place a demand-driven supply network for retail execution– with the right strategy, technologies and implementation – will emerge ahead of the pack. Download the paper to know how.