CPG Perspective: Collaboration in Supply Value Chain in Southeast Asia
For more than a decade, Southeast Asia has been a growth market for consumer packaged goods (CPG, also FMCG) companies. Nearly 90% of sales in emerging markets like Southeast Asia is driven by complex distribution networks comprising thousands of distributors and millions of small retailers. Furthermore, the COVID-19 pandemic significantly affected verticals like CPG and retail, with key challenges in channel and inventory visibility. Hence this called for major changes and implementation of digital transformation strategies to achieve faster digital transformation.
How can CPG companies thrive in a post-pandemic world? How can they gain end-to-end supply chain visibility?
The answer — EdgeVerve’s TradeEdge Business Network helps bridge the institutional voids in the emerging markets where brands have low penetration of organized retail.
Download the paper to learn how EdgeVerve’s Business Network platform can help address challenges faced by CPG companies in terms of end-to-end visibility in Southeast Asia.
