How channel visibility helps make smarter business decisions

In this globalized economy, high-tech enterprises have a larger, expanding base of increasingly demanding customers to serve. Consumers in emerging markets are powering growth and enterprises that aim to leverage this opportunity are finding innovative ways of reaching out to them. However, cultural diversity, political and economic borders and, most importantly, lack of channel visibility are impediments to building an efficient global supply chain.

This paper explores the importance of channel visibility and how it enables effective decision-making for enterprises with significant business benefits.

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