Our client is a Swiss food and drink processing giant with annual revenues of CHF 87 billion and a presence in 186 countries.
The challenge – They were dealing with massive volumes of internal and external data, which included sales and inventory information for over 2000 brands coming in from siloed and disparate internal systems, multiple channel partners, e-commerce, and syndicated data providers. Moreover, managing this data had become a humongous task, resulting in sub-optimal sales planning, supply chain inefficiencies, and sluggish business growth.
The client was thus looking for a partner to help them gain near real-time visibility of sell-out data in the US market for thousands of SKUs sold through large format stores and make it consumption ready for the business team to derive insights.
Our knowledge and experience in the CPG industry made us the preferred partners for the client.
Read the case study to know how deploying TradeEdge Demand Sensing, tailored for CPG businesses, helped the client unleash the value of data and identify $200M potential cross-sell and up-sell opportunities, giving the client a competitive edge.