In a fast changing world where consumers have become extremely aware and fiercely choosy, the lack of visibility across the supply chain gets amplified and creates more issues like reduced business agility, increased cost & effort for compliance and brand distrust. Today, even though a business may follow all environmental, regulatory and statutory processes, every product being sold is being perceived as guilty, of using marketing claims to cover quality lapses and margin pressures, until proven otherwise. As a result, the market desires to choose products from businesses that can prove beyond doubt that their products are indeed what they claim to be!
Businesses no longer see the onus to come clean as a burden, but rather as an opportunity to differentiate and grow. Traceability, Transparency and Trust are the levers that business turn to and this is the foundation for Nia Provenance.