The phenomenal growth and consumption opportunities that the next billion consumers in the emerging markets present, continue to attract global consumer brands. This growth has resulted from widespread urbanization and a strong consumption by a growing middle class population. Trends and studies across the board indicate sustained and strong consumption-led growth for the next few decades.

While these markets provide lucrative growth opportunities, they also present unique challenges, especially when reaching out to consumers. One of the primary institutional voids in the emerging markets is the low penetration of organized retail – a key channel for product distribution in the developed markets. However, nearly 90% of sales in the emerging markets is driven by complex distribution networks comprising thousands of distributors and millions of small retailers.

EdgeVerve through TradeEdge offers organizations looking to grow in the emerging markets an insights driven sales platform and the reach to the unserved retailers.

Edgeverve, a leading sales insights and distributor management solution provider in the emerging markets announced that it was mentioned as a “Representative Vendor” in Gartner Market Guide for Supply Chain Visibility Software 2016, Christian Titze, 06 January 2016. Gartner identified EdgeVerve as a representative vendor for executional visibility, which is the largest and most mature segment in this Gartner study.

Supply chain leaders can improve performance and lessen risk by using multienterprise, collaborative software for real-time insights across the value network. As the market grows, Gartner expects vendors to further enrich data capture, analytics, simulation and extended collaboration functionality.

Supply chain leaders can use supply chain visibility (SCV) software to improve the operational and financial performance of complex, global value networks. When supply chain business partners at all tiers of the value network, upstream and downstream, can sense and respond to changes in a timely manner, they are better equipped to collaborate on shared goals of improving operational efficiency, reducing risk, or profitably responding to supply chain opportunities and disruptions.

Gartner research shows that some vendors are offering combinations of some processes, such as source/make/deliver or logistics insight combined with risk, or the information hub integrated with response planning. In general, vendors are enhancing their solution portfolios to better target customers.

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