About the event
The 2nd Annual Customer Experience Asia is a customized, invitation only event with pre-qualified vendors and delegates engaging over 3 days on a range of customer experience topics. These include: B2B customer experience management, use of data analytics in CX, driving customer and employee engagement and developing a strong CX culture within organizations.
Key Topics to be addressed:
- Evolving the CX function and developing a strong customer-centric culture within the organization
- Utilizing data for predictive customer analytics and further personalization of interaction
- Measuring at different points of customer journey and utilizing metrics to drive actionable insights
- Bridging online and offline channels, platform integration
- Driving employee engagement, aligning customer services, marketing and sales
- Focusing on customer advocacy, developing effective loyalty programs
- Discussing the challenges in B2B customer experience management