About the event

The 2nd Annual Customer Experience Asia is a customized, invitation only event with pre-qualified vendors and delegates engaging over 3 days on a range of customer experience topics. These include: B2B customer experience management, use of data analytics in CX, driving customer and employee engagement and developing a strong CX culture within organizations.

Key Topics to be addressed:

  • Evolving the CX function and developing a strong customer-centric culture within the organization
  • Utilizing data for predictive customer analytics and further personalization of interaction
  • Measuring at different points of customer journey and utilizing metrics to drive actionable insights
  • Bridging online and offline channels, platform integration
  • Driving employee engagement, aligning customer services, marketing and sales
  • Focusing on customer advocacy, developing effective loyalty programs
  • Discussing the challenges in B2B customer experience management