World’s top 15 public platform businesses account for $2.6 trillion in market capitalization. Some of the most successful modern businesses are platform companies such as Uber, Airbnb, Alibaba, Amazon, or even social media giants and chat services such as Facebook and WeChat. And some of these platform companies don’t operate in a single industry, but compete in several sectors. Alibaba is a retailer, but also a payment service provider. Amazon is an e-commerce giant, but also a company that dabbles in logistics and cloud services. WeChat has also made a move into the payments space with WeChat Pay. Looking at the diverse presence and high valuations of these digital natives, one wonders if platform is the mantra for success in the new (digital) normal.
Banks are no exception to this growing trend. In 2017 we predicted that a truly digital bank will resemble the digital models of highly successful platform businesses. Clearly, banks have refined their ecosystem strategy, and in 2018 we see the shift from a pipeline business to a platform business in banking gain momentum and pace. Following trends mark this shift that will play out faster this year:
Next, banks will look to earn revenue from their platform or distribution business. They will devise ways to monetize their APIs, and will form partnerships to open up new avenues of growth. A case in point is German digital bank Fidor’s arrangement with communication service provider O2, where the latter has built a mobile only bank on the former’s platform. In addition to interest income, Bank Fidor earns shared revenue from transaction fees and from O2’s business growth. 2018 will see more such partnerships, as the platform model in banking evolves.
Read the full report here – #ReimagineBanking – 10 Strategic and Technology Trends to Watch Out for in 2018