Customers can be unforgiving when it comes to customer service. They demand their interactions with customer service to be quick, efficient, and helpful the first time they reach out. Today’s fast-paced services sector has transformed exceptional customer service into a necessity. In addition, the findings show that nearly 9 out of 10 customers are ready to pay more for a great customer experience.
Customer Service centers are best positioned to address three key customer priority areas:
- How do you improve the overall customer experience?
- How do you reduce the cost of operations and use customer service operations to do more cross/up-selling and convert it into a profit center?
- How do you ensure a high level of compliance?
The potential is obvious, but the ground reality is riddled with multiple challenges that need to be addressed quickly.
Business Challenges in Upgrading Customer Experiences
- Integrating Disparate Systems: The tech ecosystem of businesses is peppered with legacy systems and standalone solutions. Getting these systems to exchange data seamlessly is easier said than done. Customer service agents readily identify with this problem as they struggle to access compartmentalized customer data during calls.
For instance, when a customer wants to close their credit card, the agent needs to access account information, transaction history, outstanding balance, reward points, and any pending disputes. Without integrated systems, the agent has to switch between multiple platforms, causing delays.
- Optimizing and Automating Processes: We all realize the frustration of clicking on a button in our banking or shopping apps only to be presented with a non-responsive screen. Inconsistent workflows can be an agent’s nightmare as they are forced to put customers on hold repeatedly.
If the process isn’t automated for closing a credit card, the agent must manually identify the associated tasks, such as stopping automatic payments, calculating penalties or interest, and updating the account status. This increases processing time and the risk of errors.
- Ensuring Consistent Compliance and Security: Compliance, data privacy, and security are non-negotiable in any industry. If systems are not properly monitored, say during the credit card closing process, it could lead to data breaches or non-compliance fines. A pre-orchestrated workflow that guides the agent’s actions while preventing any unnecessary manual interventions can eliminate this non-compliance risk and overhead.
- Sensible and Transparent Communication: Communication with customers is a neglected area. Transparent communication that makes sense to the customer is often found lacking when businesses send updates to customers. Technical errors need to be translated into what they mean for the customer and how they might be impacted.
Envisioning a Game-Changer for Customer Service
To overcome these challenges, enterprises need to adopt an AI-powered platform approach that stitches together the entire user journey by integrating various systems and applications.
Such a platform could easily source the most critical and frequently accessed data to a single, unified dashboard for agents. It could also provide guided workflows to agents that allow them to navigate complex processes with ease. Closing a credit card account or addressing a query about duplicate transactions would happen effortlessly. Both efficiency and compliance with organizational standards would see a tremendous positive uptick. And customers? They breathe easy with consistent and reliable service!
This platform could harness generative AI that uses its Natural Language Processing abilities behind the scenes to personalize communication. Automatic generation of letters, notes, and responses based on the context of the interaction could turbocharge the speed of customer service delivery. AI would ensure that every communication scores high in terms of accuracy and personalization yet is compliant with regulations.
Possibilities Unlimited
Possibilities Unlimited
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