Pioneering Digital-first
Propositions in Indonesia

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Revolutionizing Indonesia’s Lending Industry

In its quest to provide digital financial services for all Indonesians, Bank Rakyat Indonesia (BRI) undertook a holistic transformation initiative that spanned across the digitization of core banking, integration of digital ecosystems, and creation of new digital propositions. Backed by a modern digital banking platform, BRI launched digital-only propositions in just a matter of months with app downloads crossing 100,000 within few months of launch.

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Progressing Towards a Cashless World

The financial landscape in Indonesia has traditionally been extremely cash-intensive, much like most other developing markets. However, the growing proliferation of the internet and smartphones is changing this.

Despite the apparent opportunity and demand for digital lending, this area was largely underserved by most Tier-1 banks. BRI decided to take the leap forward and pioneer industry first digital lending propositions. But, the legacy technology infrastructure was a big deterrent – A challenge commonly faced by incumbents globally.

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Breaking Away from the Shackles of Legacy Infrastructure

To gain speed to market, the bank built a parallel digital lending stack with Finacle Core Banking and Finacle Digital Engagement Suite. The new modern platform paved the way for rapid innovation. BRI became the first bank to be authorized to offer Digital Lending-as-a-service by the country’s Financial Service Authority (OJK).

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Pioneering Digital-first
Lending in Indonesia

BRI built Pinang, the country’s first fully digital lending product. Targeted at the micro and ultra-micro segment, Pinang offered end-to-end and fully automated loan processing, including credit scoring by Privy, e-KYC and digital signature.

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An end-to-end fully automated loan processing with zero paperwork

Record two minutes from registration to credit disbursal with real-time KYC and credit checks

Zero defaults owing to effective credit assessments leveraging AI and Big Data

Ceria: A Millennial Focused Digital Commerce App

With the success of Pinang, BRI decided to tap into the millennial segment that constitutes over 35% of the population.

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Kaspar Situmorang, Executive Vice President, Digital Center of Excellence, Bank Rakyat Indonesia

With Pinang and Ceria, Bank BRI Group is able to reach out to a wider demographic of customers in Indonesia, quickly and at scale. Our intelligent digital onboarding process has helped revolutionize the credit industry with loans being disbursed in 2 minutes from the time of origination. We have witnessed tremendous success in the past year with over 2500 customers being onboarded daily, disbursing over 11 billion rupiah in credit through Ceria. We are also very excited to launch our digital-only bank BRI Agro, with Pinang as the foundation.With the persistent support of the Infosys management and the robust Infosys Finacle digital banking suite, our vision of accelerating Indonesia’s financial inclusion is one step closer.

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