The world is grappling with new realities set by the COVID-19 pandemic. However, advancements in technology have helped us cope better with new ways of living than before. One such aspect is the ability to consume end-to-end banking products and services on digital channels.

Today, banks that have reimagined simple, intuitive, digital-native and ecosystem-driven customer journeys are the ones that are able to engage better with their customers. They are not only ensuring 24X7 uninterrupted banking services on digital channels, they are also playing a larger role in primary customer journeys. Here we present the stories of banks that have done just that, but much before COVID 19.