Secret Sauce For Making Your Marketing Promotions Work
Called your colleague – ✅
Retweeted an influencer – ✅
Browsed LinkedIn – ✅
If you answered yes to any of the above, you might be logging into your phone 150 times a day, making a staggering 35,000 decisions, all influenced by mobile.
How is mobile influencing you?
Your mobile handset is your digital clone, where every click, swipe, hover gets captured. This helps marketers create a digital persona of not just you but millions of customers like you.
Professor Anindya Ghose, who teaches marketing at NYU Stern, reveals in his best-selling book, TAP: Unlocking the Mobile Economy, that there are 9 data points marketers can use to create a consumer behavior.
Decisions influenced by mobile are creating a $3Trillion economy, and that’s just the start.
Marketers can use AI to continuously learn from these data points by targeting the right customers in real-time. Imagine having the power to give a huge discount on an iPhone just when your customer is entering the mall to buy one? AI and Mobile data make this possible.
The 9 Forces molding every customer’s behavior
- Location
- Context
- Time
- Saliency
- Crowdedness
- Trajectory
- Social Dynamics
- Weather
- Tech Mix
How do you get these data points?
Data is everywhere; the telcos, smartphone brands, and a host of mobile apps hold a part of the data across the customer journey. With AI algorithms, you can use these forces to create an effective marketing campaign.
What if you’re in the eurozone?
The GDPR wall in the eurozone allows for very little data to be captured. As AI algorithms mature, with 20% less data, AI can suggest offers and ads that are 10% more effective than human guesses.
With advanced AI technologies, you can delight your customers and eat the trillion-dollar pie.
Are you ready?
