Building and running a business was never easy. And that crowned ball of a virus threw a spanner in the work for most.

Unless you’ve seen the Great Depression, the Spanish flu, or the World Wars, you wouldn’t have an inkling of what hit you.

Do you chug along or aim higher?

COVID-19 left many businesses in a lurch. Kicked in the teeth, many perished. Others chugged along, making tactical changes to survive. Very few drove innovation like there’s no tomorrow (quite literally!) and turned the situation around.

Responding to disruptions:

While responding to the disruption, you must have gone through these two phases:

1. Reaction: The first step is grasping what the disruption is all about. Is it positive or negative?
2. Recovery and response: Next, you might have laid out short-term strategies, rebuilt processes, and even evaluated alternate business models.

Just rebooting is not enough. How can your business grow?

Technology was not just a savior to winning companies like Zoom or Byju’s; even vaccine companies like Pfizer have utilized technology to stay ahead of the race. Here is how you can do it too:

1. Transactional approach no more! Use AI to think with intelligence and agility, delivering a personalized customer experience.
2. Rethink supply chains by knowing what’s happening on demand and supply-side at any given moment to avoid stockouts that troubled small retailers and Amazon alike.
3. Discover the insights hiding in unstructured data using AI. Did you know around 80% of your business data lies in the form of documents, video, or audio?
4. Drive intelligent automation to eliminate clerical or routine tasks choking bandwidth and scale in an affordable manner.

Balancing resilience and growth can be tough, but with technology by your side, you can be tougher.

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