EdgeVerve Synergy
EdgeVerve Partnership Program

EdgeVerve Synergy, Edgeverve’s partnership program is a collaborative endeavor to build and nurture relationships with industry leaders who are passionate about uncovering opportunities and solving problems for customers worldwide.

Vision & Mission

Partnership Strategy Vision

 
EdgeVerve Synergy, is a strategic program for Edgeverve’s go-to-market strategy.

  • We leverage our partners to expand our market reach to acquire new customers, access new markets and domains.
  • Our partners help us identify qualified industry specific problems or opportunities that can be addressed with RPA and Cognitive automation to shape our product roadmap.
  • Our partners help bring in the necessary domain depth to create impactful capabilities.
  • They implement efficiently and make our product skills widely available at competitive prices.
  • We also leverage the existing business executive relationships our partners bring to test and pilot industry specific capabilities.

We recognize that our mission will be accomplished only when we partner with a diverse set of partners across industry verticals. We partner with a variety of eco-system players such as consulting / advisories, niche start-ups, enterprise ISVs, managed service providers and data syndicates offering us a diverse set of advantages to our strategy.

 

Our Target Partner List

 

We offer a wide range of partnership opportunities for our partners. As we build our partnership program and mature in our relationships with our partners, we will nurture the partners to reach highest maturity with investments and focus.

 

Partnership Graph

Partnership Strategy

Partnership Strategy

Partner led GTM strategy

  • Leverage AssistEdge Discover to partner with leading consulting and advisory firms to identify automation opportunities with maximum return and win confidence of customers. Differentiate in the crowded RPA space by enabling our partners to leverage Nia to future proof their RPA investments of their clients.
  • Establish select markets as “Partner First”. In the declared markets such as Japan, Germany, LATAM, we will purely sell and implement through partners.
  • Leverage our BPO partners and partnership with major managed service providers to take our products to a number of their clients with a multi-use arrangement.
  • Expand our reach and value to our clients by partnering with other technology products such as Microsoft, Salesforce and other products catering to specific domains and industry verticals.

Partnership program differentiation strategy

  • Invest and focus on ensuring our partners’ successes with our products by supporting them through critical junctures of their implementation journey.
    • Partner Pilot and POC Support Center – Initial hand-holding, product installation support, data and process prep, business case building and pre-sales support
    • Partner Solution Design Center –  tool and functional consultants to review and support solution design
    • Implementation & Support – Implementation and warranty support. Partners will have a dedicated product AMC line
  • Enable our partners through professionally developed and delivered training and certification programs. Employ new age digital enablement methods beyond online/ offline training.
    • Functional enablement: Automation / RPA, Role based functional training, use-case library review and features and roadmap reviews.
    • Technology enablement: Tech training, architecture review, deployment review, data models review and operational readiness review.
    • Sales Enablement: Case Studies, success stories, credentials, Analyst references review, battle card enablement, costing, pricing models and license constructs.
  • Create revenue opportunities beyond implementation and support revenue. Enable partners to create solutions, accelerators and product extensions based on our products so they generate 8X – 9X times the revenue we generate on license revenue.
  • Create an inviting, inclusive and high touch experience for our partners so they are motivated to grow more with us.

As we build our partnership program and expand our network of partners, we are taking a cautious approach in adding a variety of partners across geos to learn, improvise the program and steadily built the foundational capabilities and credibility of the program.

Consulting & Advisory Partners EY, PWC, Mindfields Global, A2 Consulting, PA Consulting
Systems Integrators/ Automation Specialists Infosys Limited, Qbotica, LinearSix, Idego, Vector ITC, Flologic Automation, Sedin Technologies
BPO Infosys BPO
Technology partners Jaggaer, Finacle, Salesforce, Microsoft, Nipendo, Indisoft, Abby, CyberArk
  • Advanced discussions with KPMG, BCG, Genpact and Avasant – already partners with Infosys

New Logo acquisition and servicing through our partners

Selling through and Selling with our partners is a key strategic plank of our GTM Market strategy across the customer segments.
Customer segmentation:
  • Category A : Global 2K, Infosys, BPM, Finacle, Macamish Customers and prospects
  • Category B : Organizations with revenues over $1bn not in Cat A
  • Category C : Organizations with revenues over $500mn and less than $1bn

Indirect Sales Strategy:

Category A: Leverage automation practices of our consulting and advisory partners to target non-Infosys prospects in this category. We are currently partnered with the leading consulting partners such as EY, PWC, BCG, KPMG etc) that can help us expand our reach in this category of customers.
Category B: Leverage Automation Specialty partners, Regional SI/ Specialist that own deep relationships with our prospects in this category. As an example, we have currently partnered with PA Consulting (UK), Mindfields Consulting (ANZ) to target customers in this category in the respective geographies.
Category C: Leverage managed service providers and specialty ISVs to offer our products embedded in our partners’ products and services to reach this category of prospects.

Partner Strategy boosting our industry vertical specialization and support

Edgeverve Partner Program is a key strategic lever for bolstering our industry vertical capabilities and accelerating the adoption of the same. We partner with a variety of eco-system players such as consulting / advisories, niche start-ups, enterprise ISVs, managed service providers and data syndicates offering us a diverse set of advantages to our vertical strategy:

  • We leverage the partnerships for identifying and qualifying industry specific problems or opportunities that can be addressed with RPA and Cognitive automation to shape our product roadmap.
  • Our partners help bring in the necessary domain depth to create impactful capabilities.
  • We also leverage the existing business executive relationships our partners have to test, pilot and also expand our market reach.

Following are a few examples of our planned partner collaboration pursuits:

  • Partnering with Finacle (leading core banking platform) to automate several back office functions such as KYC exceptions, financial reconciliation, end of day exceptions management etc.
  • Partnering with Jaggaer, a leading procure to pay ISV to automate procurement functions for procurement intensive manufacturing and FMCG verticals.
  • Partnering with Cenlar, a leading mortgage servicing player and Indisoft a boutique software player to refine, modernize and automate delinquency management and foreclosures industry to automate the heavily manual and regulation laden processes.
  • Partnering with Mindfields to automate the loan collections and recovery process.
  • Partnering with a key tax services player to develop key automation capabilities for tax processes and tax code mapping/ re-mapping.
  • Partnership with a workspace collaboration platform provider Moxtra to optimize claims process for insurance and manufacturing warranty providers.
  • Optimizing customer service for telecom and CPG segment using assisted and unassisted automation by partnering with a leading BPM player.
  • We are partnering with a core banking platform provider to address 3rd party vendor management capabilities including audit and compliance.
  • We have partnered with MasterCard to bolster our supply chain and logistics capabilities and go to market reach.