The half a billion youth population in India are empowered by technology, widespread penetration of mobile phones and increasingly pervasive networks. Being digital natives, they demand everything instantly from the comfort of their smartphones
600 million youth demographic
Average age of 29
Mobile at the heart of digital lives
With the payments bank, Paytm wanted more. It envisaged a position at the heart of its customers’ lives. Paytm would be more than a bank – it would be a marketplace.
accounts opened in 18 months
corporate clients within just a few months of launch
of open banking transactions in India
increase in average daily transactions, clocking 5 billion transactions annually
The digital life of Indian customers was evolving rapidly. People began to prefer Paytm for the ease and convenience that it brought them. For many people, the Paytm screen became the hub of digital life
Food & Dining
Designed even for users with little experience of banking, the Paytm app made setting up an account a frictionless, 4-step experience.
The Open Banking revolution has started to gain pace and Paytm Payments Bank is one of the first movers changing the lives of millions of Indians. In fact, Paytm currently facilitates 30% of UPI based open banking transactions in India.