Paytm Mobile

CREATING A TRULY DIGITAL BANK

How Paytm transformed itself from a digital wallet player to a central part of digital life for millions of Indian customers

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Paytm Mobile

A NEW BANK FOR A NEW KIND OF CUSTOMER

The half a billion youth population in India are empowered by technology, widespread penetration of mobile phones and increasingly pervasive networks. Being digital natives, they demand everything instantly from the comfort of their smartphones

600 million

600 million youth demographic

Average age of 29

Average age of 29

Mobile at the heart

Mobile at the heart of digital lives

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New Bank for a new kind of Customer

INTRODUCING INDIA’S MOBILE FIRST DIGITAL-ONLY BANK


By introducing the payments bank Paytm wanted more. It envisaged a position at the heart of its customers’ lives. Paytm would be more than a bank – it would be a marketplace.

42million

accounts opened
in 18 months

500+

corporate clients within just
a few months of launch

Drives30%

of open banking
transactions in India

400%

increase in average daily
transactions, clocking 5 billion
transactions annually

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Truly Digital Bank

BECOMING THE HUB OF DIGITAL LIFE


The digital life of Indian customers was evolving rapidly. People began to prefer Paytm for the ease and convenience that it brought them. For many people, the Paytm screen became the hub of digital life

E-Commerce

E-Commerce

Personal Finance

Personal Finance

Entertainment

Entertainment

Food & Dining

Food & Dining

Travel

Travel

Gaming

Gaming

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Truly Digital Bank

ONE OF THE FASTEST ONBOARDING PROCESS


Designed even for users with little experience of banking, the Paytm app made setting up an account a frictionless, 4-step experience.

Onboarding Process
Onboarding Process
Onboarding Process
Onboarding Process

PIONEERING THE OPEN BANKING REVOLUTION


The Open Banking revolution has started to gain pace and Paytm Payments Bank is one of the first movers changing the lives of millions of Indians. In fact, Paytm currently facilitates 30% of UPI based open banking transactions in India.

Celent Model Bank

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