Key capability augmentation to support our growth in the next 12 months

Marketing Strategy

Our Lead Generation strategy


Customer Segments Direct Sales Partner Led Sales Customer Success Inbound Channel
Category A Round tables Account based Marketing Targeted campaigns Infosys / Finacle / BPM Sales Global consulting partners / SIs Joint Events with Partners Expansions / Upsells Discovery Workshops Product Launches
Category B Events Tele calling Gllobal SIs / Resellers Regional Partners Expansions / Upsells Product Launches Webinars Social Media Partners
Category C Not applicable Regional Partners Not applicable AssistEdge Community Edition Webinars Website enquiries Social media campaigns

Leverage existing and new partnership ecosystems


  • As we progress with our key Automation capabilities for tax and international tax code reconciliation with a key tax services provider

  • Partnership with a workspace collaboration platform provider to optimize claims process for insurance and manufacturing warranty providers

  • Optimizing customer service for telecom and CPG segment using assisted and unassisted automation by partnering with a leading BPM player