Key features

Nia Promotion Effectiveness is designed to leverage advanced ML-based modeling techniques to understand and enhance promotion effectiveness

Enhanced Data Management
Proven data platform for data acquisition, cleansing, enriching and harmonizing data across the supply chain network
Causal Modeling
ML based modeling to understand promotion performance and to identify factors influencing promotion effectiveness
Simulation & Prediction Modeling
What-if scenario modeling to automatically suggest the most optimal promotions to run under user-defined constraints.

Key benefits

Nia Promotion Effectiveness visibility into factors influencing promotion effectiveness and recommending optimized promotion parameters

  • Insights into promotion performance drivers

  • Understanding of promotion ROI

  • Optimized promotion campaigns

Learn more

Download and learn more about the features, functions and value proposition of our business applications