Nia Promotion Effectiveness- EdgeVerve

Nia Promotion Effectiveness

Nia Promotion Effectiveness enables enterprises to measure and fully understand the effectiveness of trade promotions. It makes sense of complex and disparate point-of-sale data, to deliver a more accurate analysis across multiple metrics (spend ratio, volume uplift, amongst others). Built on a light weight architecture, it ensures computations and analyses can be run across large data sets.

The application adopts a three stage maturity model, starting with establishing how past promotions were run to leveraging AI modeling techniques to deliver predictive capabilities.

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Features


Nia Promotion Effectiveness is designed to leverage advanced ML-based modeling techniques to understand and enhance promotion effectiveness

  • Enhanced Data Management
    Proven data platform for data acquisition, cleansing, enriching and harmonizing data across the supply chain network

  • Causal Modeling
    ML based modeling to understand promotion performance and to identify factors influencing promotion effectiveness

  • Simulation & Prediction Modeling
    What-if scenario modeling to automatically suggest the most optimal promotions to run under user-defined constraints

 

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Nia Promotion Effectiveness

Nia Promotion Effectiveness enables enterprises to measure and fully understand the effectiveness of trade promotions.


 

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