Bancolombia decided to create a digital bank called Nequi to meet the emerging needs of the mobile oriented generation in Latin America. For this Bancolombia decided to implement Finacle’s core banking solution to power its digitization agenda. Nequi would leverage Bancolombia’s know-how in the market while maintaining operational, technological and commercial independence. With Nequi, Bancolombia wanted to inculcate the culture of a start-up, supporting the bank’s efforts in becoming an innovative and humane bank that would appeal to the new generation of digital consumers.