Three leading Global 200 companies are leveraging the platform to accelerate digital engagement
Bangalore, London, New York: April, 23, 2012: Infosys, the global consulting, outsourcing & technology leader, and WPP, the world’s largest communications services group, today unveiled Infosys BrandEdge™ in partnership with Fabric, a WPP company. This first-of-its-kind comprehensive cloud-based offering simplifies digital marketing by bringing together integrated marketing and technology expertise on a single unified platform. It transforms the full spectrum of digital marketing activities including creation and management of digital properties, data management, coordination with multiple partners, and campaign execution.
The platform was launched by S D Shibulal, Chief Executive Officer and Managing Director, Infosys and Sir Martin Sorrell, Chief Executive Officer, WPP at the newly inaugurated Infosys Experience Center in London.
Digital marketing has become extremely complex and fragmented given the nature of campaigns that are executed today. High quality of consumer analytics is critical for faster decision making and seamless campaign execution – across multiple geographies and languages, working with multiple agencies and targeting consumers across channels. InfosysBrandEdge™, in partnership with Fabric, a WPP company, is designed to provide a single, flexible solution for large-scale organizations to simplify this complexity.
Powered by an underlying BLUE framework, the platform comprises four modules that enable marketers to efficientlyBUILD digital assets, effectively LISTEN to and UNDERSTAND target segments and easily ENGAGE consumers across a wide array of digital channels.
Offered in the Cloud, the platform is available in a subscription-based, pay-per-use model. This will enable marketers to convert their capital expenditure into variable operational expenditure while embracing the latest advances in technology and marketing.
S. D. Shibulal, Chief Executive Officer and Managing Director, Infosys said: ‘As organizations work towards building tomorrow’s enterprise, they must deliver personalized products and services to an informed and discerning digital generation. Infosys BrandEdge™, in partnership with Fabric, is a unique platform that provides the agility needed to tap the true potential of digital marketing, accelerate consumer engagement and drive growth. With our deep industry experience, drawn from working with over 600 clients across domains, and proven cutting-edge technology leadership, we are uniquely positioned to develop offerings such as Infosys BrandEdge™ and drive innovation-led growth for our clients.’
Sir Martin Sorrell, CEO of WPP, said: ‘It seems to us that clients are seeking simpler solutions in an increasing complex marketing world. The application of technology and data analytics to accelerate effectiveness and efficiency is well established. However, the traditional approaches of technology and marketing rarely speak the same language. Infosys BrandEdge™, in partnership with Fabric, a WPP company, provides a comprehensive solution to bridge this divide and help our clients create unique personal experiences for consumers.’
Fabric WorldWide Ltd is a specialist technology company and provider of WPP’s client side platform. Our technology is based around The Fabric client-side DMP and Marketing Operating System, which allows marketing data and ways using this data to deliver relevant communication programs to be consistent across channels, and across different parts of the client’s organization. The purpose of the business is to enable clients to use the consumer signals from digital channels faster, more intelligently and more centrally in their business
Many of the world’s most successful organizations rely on the 150,000 people of Infosys to deliver measurable business value. Infosys provides business consulting, technology, engineering and outsourcing services to help clients in over 30 countries build tomorrow’s enterprise. For more information about Infosys (NASDAQ: INFY), visit www.infosys.com
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